South African Tourism is the official tourism marketing organisation of South Africa. South African Tourism market across the world focusing on three groups of travelers: international leisure travelers, the domestic and regional traveler, and business tourists who travel to South Africa for conferences and incentives. A key part of their business is to:

• Understand the market
• Choose the attractive segments
• Market the destination

http://www.southafrica.net

These reports provide detailed information on the results of the research South African Tourism conducted in each of its key markets to help the trade market South Africa. Each project was initiated in order to understand the whole of the market in each country and not the section we are currently seeing. Against this research, South African Tourism has developed activation plans for each market.

Document Name:	Marketing Mzanzi to SA
Description:	This booklet has been developed to consolidate South African Tourism knowledge of the domestic tourism market and its target segment in particular. It is based on various data sources including research conducted by SA Tourism to understand the domestic tourism market. Based on the information available, South African Tourism have developed activation plans for this market.
Date Submitted:	Friday, 08 May 2009
File Size:	5134KB

Document Name:	Marketing SA in Australia
Description:	This booklet is the result of research South African Tourism did in Australia since 2005 and is to help market South Africa to Australians. The project’s aim was to understand the whole of the market and not the section South African Tourism is currently seeing. Against this research, the Asia Portfolio and the South African Tourism country office in Australia have developed activation plans for the market.
Date Submitted:	Friday, 24 August 2007
File Size:	3420KB

 

Document Name:	Marketing SA in China
Description:	This booklet is the result of research South African Tourism did in China since 2004 and is to help market South Africa in China. The aim of the project was to understand the whole of the Chinese market and not the section South African Tourism are currently seeing. South African Tourism also did qualitative research in Hong Kong to understand its market and the links in the trade channel. Against this research, the Asia Portfolio and the South African Tourism office in China have developed activation plans for the market.
Date Submitted:	Friday, 24 August 2007
File Size:	6128KB

 

Document Name:	Marketing SA in France
Description:	This booklet is the result of research South African Tourism did in France since 2005 and is to help market South Africa to the French. The project’s aim was to understand the whole of the market and not the section South African Tourism is currently seeing. Against this research, the South African Tourism country office in France has developed activation plans for the market.
Date Submitted:	Friday, 24 August 2007
File Size:	4868KB

Document Name:	Marketing SA in Germany
Description:	This booklet is the result of research South African Tourism has done in Germany since 2003 and is intended to help market South Africa in Germany. The project’s aim was to understand the whole of the market and not the section South African Tourism is currently seeing. Against this research, the European Portfolio and the South African Tourism country office in Germany has developed activation plans for the market.
Date Submitted:	Friday, 24 August 2007
File Size:	4856KB

Document Name:	Marketing SA in India
Description:	This booklet is the result of research South African Tourism has done in India since 2004 and is intended to help market South Africa in India. The project’s aim was to understand the whole of the Indian market and not the section South African Tourism is currently seeing. Against this research, the Asia Portfolio and the South African Tourism country office in India have developed activation plans for the market.
Date Submitted:	Friday, 24 August 2007
File Size:	4484KB

Document Name:	Marketing SA in Japan
Description:	This booklet is the result of research South African Tourism did in Japan since 2004 and is to help market South Africa in Japan. The aim of the project was to understand the whole of the Japanese market and not the section South African Tourism is currently seeing. Against this research, the Asia Portfolio and the South African Tourism country office in Japan have developed activation plans for the market.
Date Submitted:	Friday, 24 August 2007
File Size:	5482KB

Document Name:	Marketing SA in the Netherlands
Description:	This booklet is the result of research South African Tourism did in the Netherlands since 2004/5 and is to help market South Africa in the Netherlands. The aim has been to understand the whole of the Netherlands market and not the section South African Tourism is currently seeing. Against this research, the European Portfolio and the South African Tourism country office in the Netherlands have developed activation plans for the market.
Date Submitted:	Friday, 24 August 2007
File Size:	4711KB

Document Name:	Marketing SA in the UK
Description:	This revised booklet is the result of the research that South African Tourism did in the UK in 2003 and 2005, but also contains relevant insights from other projects undertaken since then. It is designed to help market South Africa in the UK. The project’s aim was to understand the whole of the market and not only the sections South African Tourism are currently seeing. Against this research, the South African Tourism country office in the UK has developed activation plans for the market.
Date Submitted:	Friday, 24 August 2007
File Size:	5685KB

Document Name:	Marketing SA in the USA
Description:	This booklet is the result of research South African Tourism has done in the United States since 2002 and is intended to help market South Africa in the United States. The project’s aim was to understand the whole of the US market and not the section South African Tourism is currently seeing. Against this research, the North American Portfolio and the South African Tourism country office in the US have developed activation plans for the market.
Date Submitted:	Friday, 24 August 2007
File Size:	8281KB

Document Name:	Marketing SA in Africa (Land)
Description:	This booklet is the result of research South African Tourism has undertaken across the African continent in the past five years and is to help market South Africa in Africa.  In Africa we focus on SADC air and land markets, where most of arrivals come from, West and East Africa with the focus is on Nigeria and Kenya and have limited activities on the Middle East. Against the research South African Tourism has done, the Africa and Middle East Portfolio of South African Tourism has developed activation plans for these markets.
Date Submitted:	Thursday, 23 August 2007
File Size:	5627KB

Document Name:	Marketing South Africa in Africa: SADC Land & Air Markets Second Edition
Description:	This booklet is the result of research South African Tourism has undertaken in the past five years and is to help market South Africa in Africa and the Middle East.  In Africa South African Tourism focus on SADC air and land markets, where most of arrivals come from, in West and East Africa with the focus is on Nigeria and Kenya, and have limited activities on the Middle East. Against the research South African Tourism has done, the Africa and Middle East Portfolio of South African Tourism has developed activation plans for these markets.
Date Submitted:	Thursday, 23 August 2007
File Size:	6656KB

The Global Competitive project was a co-operative effort between the departments of Environmental Affairs and Tourism and trade and industry, and South African Tourism and was done in 2003/4. This project gives insight into the drivers and barriers to growing tourism in South Africa in the competitive global arena

Document Name:	Highlights of 2008
Description:	This is a headline report for Indaba. A more comprehensive review of the performance of the sector will follow with the publication of the 2008 Annual Report in July this year.
Date Submitted:	Friday, 08 May 2009
File Size:	824KB

Document Name:	Annual report 2007
Description:	This consolidated report prepared by the South African Tourism Strategic Research Unit provides a review of the performance of the tourism sector in 2007 against the South African Tourism mandate
Date Submitted:	Wednesday, 30 July 2008
File Size:	2096KB