Who should buy this?

You are the ideal person for this product if your travel and hospitality business requires the following: I want to use my website as a marketing tool I want to communicate to a target audiences with bulk e-mail I want to integrate my online and offline marketing I want my travel and hospitality website to generate or transact sales

What is included in the WOW Interactive Promote Travel and Hospitality Package?

The WOW Interactive Promote Hospitality Package is a comprehensive start up CMS Website package that will allow you to manage your own website. WOW Interactive will provide you with the following:

Online Strategy	Online Strategy will assist you in determining your website objectives, your website requirements to achieve your goals and how to go about implementing these requirements. WOW Interactive Online Strategy will help you turn your website into a real marketing tool.
Bulk E-mail Manager	The Bulk email manager is a brilliant tool with which you can do email mailer campaigns. The bulk email manager can personalise your promotional email by inserting the relevant information into indicated areas, i.e.  in your promotional email, you can call the person on his name, mention his company name or any other information that you deem relevant to make the bulk email appear more relevant
Interactive Functionality	In addition to the standard modules and functionality that you will find in the WOW Interactive Activate Package (see below), the WOW Interactive Promote Package also includes a number of interactive functionality: Dynamic Forms – This versatile module allows you to create adjustable forms that can be used for collection of user information Community Suite: Blog, Forum and Directory – The Community Suite allows you to build a community site where users can interact with each other. The Directory is similar to Facebook where users can upload their profile and interact with each other. Blogs and Forums allows for a more structured way for you to communicate with other users and for users to interact amongst each other Product Catalogue – The Product Catalogue allows you to upload your products to a catalogue with categories, product listings, more detailed descriptions and view more photos, etc. The Product Catalogue includes action functionality such as search for a product, order this product now or request a quote. The Product Catalogue has various management functionality depending on your requirements Event Manager – The Event Manager allows you to manage the administrative portion of your event online, e.g.  send invitations, take bookings, send reminders to those who have not yet RSVP, collect important information such as medical conditions allergies or dietary information Video Gallery – The Video Gallery works similar to YouTube. It allows users to upload their videos, provide it with a title and description, and viewers to search, rate the video or leave comments Document Manager – Organise your business documentation using a Document Manager.
Creative design & Website setup	Based on your design and budget requirements, WOW Interactive will provide you with a web design that incorporates your current brand elements such as your logo and CI. The Web Design will be setup in your website so each page created has the same look and feel
Domain	You will receive one URL (also known as your website address). If you already have a URL, WOW Interactive will assist you with the transfer and management the domain for you
Hosting	Your website hosing is inclusive of your monthly payments
Website Content	To help you get started, WOW Interactive will setup three pages for you on your website. You will also receive training on how to upload content to your website
Training	CMS Website Training will allow you to manage your own content, including creating, editing and deleting content and pages
Telephonic and Email support	If you get stuck, WOW Interactive has telephonic and email support during office hours
Seminars	If you want to learn or do more, WOW Interactive has monthly seminars to teach you about more functionality
Domain based Emails	You will receive five domain based emails boxes. Domain based email are based on your website domain, e.g. sales@yourdomain.co.za. This gives you more credibility that @gmail.com or @absamail.co.za email addresses
CMS Website	Editor – The Editor allows you to manage your website content including text, pictures, video clips, music clips, flash elements, files such as Word documents, PowerPoint slideshows, Excel sheets, and much more. You will be able to create links to other pages and add alt text onto your links and pictures. The easy to use stylesheet will help you keep a consistent look and feel throughout your website Menu Structure - The WOW Interactive CMS website system has a dynamic menu structure, i.e. you will be able to create and move pages within your menu structure to where you want them – NO more having to recreate pages because it is in the wrong place. You can also create pages that do not appear in the menu structure or that is hidden while you are still working on it Registration – The WOW Interactive CMS system allows website visitors to register to your website. The website registration form can be adjusted to include fields of information that you want know Database - With the website database you can create user roles, e.g. employees, current clients, partners, management, suppliers, or other important stakeholders, that allows you to create content that only website visitors who has been assigned these roles can view
Modules & Functionality	Text/HTML – This versatile module will allow you to do about everything you need to do to manage your website content. With the easy to use Microsoft based editor, you can add text, pictures, videos, sound, flash and files such as Word Documents, Excel sheets and PowerPoint slides, etc. to your website. You do not require any coding skills, but for those who want more programming power at the tips of their fingers the editor has a HTML editor that allows you to code to your heart’s content Flash Image Rotator –The flash image rotator allows you to create rotating pictures on your website that will create a more dynamic design effect Photo Gallery – The Photo Gallery allows you to organise your photos into albums that can be displayed in a structure way Event Calendar – The Event Calendar allows you to showcase activities or events that you are staging. Alternatively the Event Calendar can be used as a diary to show potential clients when you are available and when not WOW Interactive CMS Websites also include a number of other modules such as simple surveys, feedback, announcements, links, and many more, giving you a great range of functionality to create your website with
Search Engine Optimisation Features	You will be able to complete some of the most crucial areas for Search Engine Optimization within your website yourself. Each page within your website has its own Title and Description (Meta Tags) which is the areas that is displayed within Search Engine Results. Previously webmasters had to code these areas into your website, but with the WOW CMS Website platform, you can do it yourself for each and every page of your website.  Google Sitemap – the Google Sitemap will submit a list of your website pages to Google on a weekly basis. This allows Google to index your pages and see changes on your website much quicker
Website Statistics	Keep track with of your website success with a website statistics package that you can access anytime of the day

How will the WOW Interactive Promote CMS Package help your Hospitality business?

• Three of the most common errors business makes when creating a website are: They don’t set objectives, they don’t understand what can be achieved online or they don’t know how to implement their online strategy. The WOW Interactive Online Strategy process will assist and guide you through how to Win on the Web.
• Send monthly newsletters, product specials or last minute deals to your client database. Or send special promotional deals to your database and mailing lists
•  Create order forms, request a quote forms or client feedback forms that will make it easy for your website visitor to do what you want him or her to do.
• Create online community platforms where your clients and potential clients can meet.
• If you are a travel or hospitality organisation, create a directory of your members. You can setup areas that only members can access where they can discuss industry issues
• Make it easy on yourself and let your website manage your invitations: send invitations, take bookings, send reminders to those who have not yet RSVP, collect important information such as medical conditions allergies or dietary information
• You can make your clients feel special by providing them with exclusive information of their time spent with you. You can add their pictures or video clips of them or the event on your website which only they and their friends can view or you can create special offers for return clients that only they can view
• WOW Interactive will provide you with an all inclusive website package that will allow you to manage your own website, have domain branded email and do Online Marketing. The WOW Interactive Promote CMS Website Package will truly put you in charge of your online success.
• You can Create, Edit and Delete content and pages 24/7 from anywhere in the world. The WOW Interactive Promote CMS Website Package allows you to make as many changes on your website as you like at no extra charge. This allows you to try and test new ideas on your website, run short term promotions and offer last minute specials whenever you want. And since you can manage your own content, you do not have to wait for a webmaster to do even the smallest of changes. The ease with which you can make changes on your website will allow you not only to be online, but make it part of your business success
• The WOW Interactive Promote CMS Website Package allows you to create content that is only accessible by specific users. This allows you to create content that only those website visitors can see, e.g.
• You can use your website in the sales process by creating portions on your website that your employees or sales people can access to display your product or service. Alternatively, you can store your Pricelists, Contracts or Sales material on your website for employees to quickly access whenever and wherever they might require it. Using the document manager, your employees will be able to easily find the document, presentation or file they are looking for.

The WOW Interactive Promote CMS Website Package allows you to do more than just create a website. This package will become one of your key tools in promoting your business. WOW Interactive will assist you in determining your website objectives, your website requirements to achieve your goals and how to go about implementing these requirements. WOW Interactive will help you turn your website into a real marketing tool.