Target audiences

Target Audiences would normally comprise out of a number of Company Stakeholders. These could include potential, existing and past clients, shareholders or investors, your employees, your sales channels such as stockist and sales reps, or anyone that influences your business in some way or the other.

Target Markets

Target Markets are those groups of people and or businesses that you focus your marketing communication effort on to purchase your product or service. In essence, your target markets are your potential and existing clients.

Website Visitors

Website Visitors are those who visit your website. These could include your target markets, target audiences or other interested parties who is just browsing your site or who by accident stumbled onto your site.