Target audiences

Target Audiences would normally comprise out of a number of Company Stakeholders. These could include potential, existing and past clients, shareholders or investors, your employees, your sales channels such as stockist and sales reps, or anyone that influences your business in some way or the other.

Target Markets

Target Markets are those groups of people and or businesses that you focus your marketing communication effort on to purchase your product or service. In essence, your target markets are your potential and existing clients.

Website Visitors

Website Visitors are those who visit your website. These could include your target markets, target audiences or other interested parties who is just browsing your site or who by accident stumbled onto your site.

Modules used to Communicate with Target Markets, Target Audiences and Website Visitors

The content of the website is only the start of how your website can communicate with your target markets, target audiences and website visitors. The way that your website can communicate with your target markets, target audiences and website visitors can be divided into three main types based on how many parties are involved:

Types of Communication

One way communication

The content on your website or bulk mailers to your mailing list can be described as one way communication. You provide a message to your website visitor (or mailing list) but they cannot respond to that message on your website.

Two way communication

Blogs and Feedback Modules on your website can be described as two way communication. You provide a message to your website visitor and they respond to it. WOW Interactive consider the modules that facilitate these interactions as Community Building Tools.

Three way communication

Forums and People Directory Tools (such as Facebook) can be described Three way communication Tools since these modules allows for you or website visitors to start a message that can be responded to by either yourself or any other website visitor. WOW Interactive consider the modules that facilitate these interactions as Community Building Tools.

Modules used to facilitate one way Communication Modules with Target Audiences, Target Markets and Website Visitors

There are various modules and services that WOW Interactive can provide you to help you to communicate effectively with your target markets, target audiences and website visitors:

E-mail Manager

This module helps you send bulk e-mail messages to everyone or a selected group of individuals on your mailing lists. read more ...

Dynamic Forms

This Module allows the website owner to create multiple forms with fields of their choice. You could create forms such as Request a Quote, Feedback, Comments, Information Request, Product Pages (Order Form), Online Survey, etc. read more ...

Feedback Module

The feedback module will allow your website visitors to send you a short message or generic feedback through your website. You will receive this message via e-mail. You can also setup the module so you can select which of the feedback you want to show on your website. read more ...