Your Content Strategy Needs More Consistency

If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. Thanks for that cutting-edge insight, John.”

12 Free Social Media and Brand Monitoring Tools We Love (and Why)

Reputation is everything. And on the internet, that couldn't be more true.

7 New Twitter Features (and 4 Others You May Have Missed)

In an industry fixated on rapid growth, any slowdown in user acquisition or monetization sounds alarms. And Twitter, whether it likes it or not, has been sounding a lot of them lately.

Habits to Become a More Effective Salesperson

The other day, a friend who works in sales told me an unbelievable story about her sales team. On the morning of the last day of the month, her team had met less than 80% quota. By the end of the day, they had hit 105% quota. What? I’m sure this is a common experience for the people reading this post, but as a non-salesperson, I was curious … how does that happen? What type of team does it take to make that kind of jump in one day? What behavior makes for an effective salesperson, and by extension, a team of effective salespeople? To answer this question, we studied some of the most effective salespeople in our company. Based on our observations, we came up with a list of habits that make them so good at what they do.

20 Types of Lead Generation Content to Put Behind Your Landing Pages

What does being in a "content rut" mean to you?

Perhaps the words remind you of writer's block, when you couldn't think of fresh topic ideas. (We've all been there.) Or maybe it makes you think of those days, weeks, or even -- horror of horrors -- months when your content seems to be falling kind of flat.

There's one other thing it might make you imagine -- the kind of content rut with the same types of content getting created over and over again, instead of mixing it up.