Anywhere on Google
There are a number of possible reasons why your website is not anywhere on Google:
- Your website might be build in a platform that cannot be accessed by Google, e.g. flash or other ‘picture’ based website platforms , frames, etc. Since these platforms prevents Search Engine’s to view your website content, the Search Engines do not know what your website is about, preventing you from being anywhere on Google or other Search Engines
- One of the biggest reasons why your website might not be anywhere on Google or other search engines is because your website doesn’t tell them what it is about. There are specific areas within each web page that needs to be completed with your website’s keywords. Since these areas are most of the times only editable by anyone other than my webmaster, you are reliant on the webmaster to get it completed.
- Since the areas within which you tell Google and other Search Engines what your website is about may be only editable by anyone other than my webmaster, you are reliant on the Webmaster to know exactly what your business is about and which keywords will be best suited to use on each page.
The WOW Interactive Content Management Software (CMS) platform is transparent to Search Engines such as Google. The platform also allows you to manage the critical areas such as titles and descriptions within which you tell Search Engines what your website is about. The WOW Interactive Content Management Platform allows you to complete your keywords for each web page
At WOW Interactive, our online strategy team has build up the necessary skill to develop online strategies that include identifying which keywords you should compete on AND best practices for implementing your keywords. WOW Interactive’s Online Strategy includes teaching you the necessary skills to continuously improve your website and to be successful online
Editable by anyone other than my webmaster
Content Management Software (CMS) websites allow the website owner to take full control of their website. WOW Interactive’s CMS website platform allows you to edit, create and delete your website content 24/7 from anywhere in the world. WOW Interactive also offers training of the WOW Interactive CMS Website Platform and monthly seminars that will assist you to continuously improve your website editing skills.
The WOW Interactive CMS Platform allows for multiple users and hierarchically viewing and editing rights to be created on a website. This allows the website owner to assign website administrative rights to multiple people within his or her company that will allow divisions or brand managers to each manage his or her portion of their website, while the website owner remains in control of the overall website.
Bringing in any business
Too many websites have been created with no website objective in mind. WOW Interactive believes in creating websites that is based on website objectives that in turn are based on business and marketing strategically defined objectives. One of these objectives could be to bring in new business.
In order to bring in new business, your website can play a number of roles in the selling process:
Too many websites have been created with no website objective in mind. WOW Interactive believes in creating websites that is based on website objectives that in turn are based on business and marketing strategically defined objectives. One of these objectives could be to bring in new business.
In order to bring in new business, your website can play a number of roles in the selling process:
- It could generate a mailing list to inform potential clients of products and services
- It could generate leads that can be followed up by sales people
- It could become the sales person that tells the potential client what he or she needs and how your product can fulfil this need. This process could be concluded in one of a number of “Call to Actions”:
- Request a quote
- Request a meeting
- Buy Now
WOW Interactive’s Online Strategy will assist the website owner to identify and define these website objectives as well as what to do to achieve the call to action or desired end result in mind.
Easy to navigate
Too many websites are started with no concrete website objective in mind. Without a good “website plan”, the person that manages the website ads on all content that he or she can lay their hands on, wherever he or she thinks it should go.
WOW Interactive believes in building websites that is based on creating website content that will assist the website reader to get to the “Call to Action” that the website owner wants the website visitor to get to. In order to do this, a website’s menu needs to be structured to make it easy for the website visitor to find the piece of information he or she is looking for. This structure in turn will provide the website administrator with a blue-print of what content should be loaded on the website and where it should go on the website
Up-to-Date and relevant
Web content writing is not difficult, yet many companies struggle with this particular aspect of their website. The most common mistakes that companies make are:
- There is no plan or process in place to generate website content
- No time or resources are allocated to content writing
- The wrong person is asked to manage the website
- The person has to little authority to get the content from other people
- The person do not have the required skill to write website content
- The person do not have time to work on the website
WOW Interactive can assist you in a number of ways:
- WOW Interactive can assist you in designing a digital pipeline. This approach will assist the company to identify the process that website content needs to take to be added to your website
- WOW Interactive can assist you with content writing
- WOW Interactive can assist you with content loading
Affordable
WOW Interactive CMS Website Product offering is based on a fixed monthly cost – no matter how many changes you make on your website. The WOW Interactive CMS Website product offerings are product bundles that provide you with more than just a website. These product bundles are quoted as a whole with no hidden or additional costs.
For any other WOW Interactive products, such as Performance Reviews, Online Surveys, Online Strategy and Marketing, Business Solution and Development or Ad Hoc work, you will be quoted before any work commence. This cost estimate will be based on your business requirements and budget
Payment on all work is generally divided into two portions:
- 50% deposit before work commence
- A final payment of 50% once the project is complete
In some cases, payments can be divided into smaller payment options. This is normally done for large projects that extends over a long period of time or where projects are divided into sets of deliverables.
User Friendly
WOW Interactive’s CMS Website platform is very user friendly. It is a Microsoft based Content Management System that has a very similar look and feel to Microsoft Word, Excel and PowerPoint. If you can work on Word, you can use our CMS website platform
Getting many visitors
WOW Interactive offer Online Strategy services that can assist you in generating more traffic to your website. Our online strategy process includes identifying the various methods of how you could get visitors to your website such as search engine optimization (SEO), Link Exchange, Directory uploads, etc.
Convincing Visitors to Register
Most website administrators forget to look at their website from the visitor’s point of view. To convince a visitor to register, you first need to tell the person what benefit he or she will get by registering to the website. Benefits can include: the ability to view content that only registered visitors can see, free product or service sample, etc.
Another aspect to address is how easy or trouble-free it is to register. If the registration button is not visible or if the registration process is cumbersome, then few people will register. WOW Interactive can assist you with identifying methods to get your website visitors to register to your website.
Portraying the desired look and feel
WOW Interactive offers full creative services, from website design to full Corporate Identity design. WOW Interactive also offer website element design including:
- call to action buttons
- picture sourcing
- additional skin (website creative) designs, e.g. each brand’s website pages could have a different look and feel
- website layout
- page content template designs
Getting Visitors to give me feedback
If you ask website visitors for feedback and you do not specify what kind of feedback you require, you will generally get a low number of wide ranging, generic responses. As the website owner, you need to know what type of information you want from the website visitor. Identifying the type of information you want from the website visitor, will give you guidance on how you should ‘ask’ for the feedback, as well as where in your website you should ask for it.
WOW Interactive can assist you in a number of ways to get feedback from your website visitors or from your clients. WOW Interactive specialises in running online survey services for corporate clients, but can also assist small and medium size business to create, implement and evaluate simple surveys.
Easy to manage even with my current CMS
There are a number of Content management Software (CMS) systems also known as Web Content Management Software (WCMS) on the market, including Dot Net Nuke, Mambo, Joomla!, Drupal, TYPO3, Zikula and Plone. Most of these Web Content Management Software (WCMS) are open source platforms that are free for users to download.
The biggest problem with free Web Content Management Software (WCMS) is that a lot of the time, the functionality does not work properly. Just like software does not always work on all computers, Web Content Management Software (WCMS) platforms and the modules (functionality) are not always compatible with each other.
WOW Interactive’s Dot Net Nuke platform is regularly updated to ensure that we keep up to date with the best possible system. WOW Interactive also test any modules (functionality) before it is uploaded to the system to ensure that all functionality work the way it should.
Live
Too many Web Hosting companies make promises that they cannot keep. WOW Interactive has built and conducted over two hundred websites, online surveys, performance management platforms, online strategies and developed business solutions. WOW Interactive has with time required the necessary expertise and knowledge to give you realistic deadlines and manage your and your boss’s expectations.